PROFILE

18+ years of brand, marketing strategy and production experience, working with Entertainment and Fortune 500 brands. A creative and strategic thinker, passionate about combining storytelling with in-depth analysis to produce innovative and engaging experiences. A unique ability to balance an intensive workload while ensuring all projects are delivered on time and budget. A results-driven and proven leader, great at motivating and empowering her team.

WORK EXPERIENCE

Buddha Jones / Vice President, Creative Strategy

06.2024 - Present

Hollywood, CA

This role includes overseeing two additional departments: Motion Graphics and Real Time Cinematics.

  • Responsible for evolving workflow and process, delivering the best quality work in the most efficient and collaborative process.

  • Ensure the work delivered is groundbreaking visual storytelling.

  • Create a system that promotes growth, development and mentorship.

Buddha Jones / Head of Strategy & Social

09.2019 - 06.2024 

Hollywood, CA

Launch and oversee the Strategy and Social arm of the agency, providing strategic guidance and creative oversight for all clients and partners. 

  • Responsible for all creative strategy, integrated campaign management and social/digital content production - from initial concept through final delivery.

  • Partner with all verticals at the agency, from Film and Series to Gaming - creating a strategic and collaborative approach to delivering best-in-class work for all clients.

  • Develop internal education and creative workshops, whereby creative teams are given the latest insights and tools to deliver consistently innovative work. 

  • Collaborate with technology and distribution partners to deliver work that breaks through the cluttered digital landscape.

  • Streamlined creative production process to create efficiencies, saving money while maintaining quality level.

  • Ensure the collaboration and development of a team including Creative Directors, Editors, Art Directors, Motion Artists, Social Strategists, Writers and Producers.

WORK Size Matters / Head of Motion & Social

EXPERIENCE 05.2018 - 08.2019

Hollywood, CA

Head up Social and Motion (A/V) department at boutique entertainment advertising agency. Develop and deliver first class campaigns for top industry clients, including Netflix (domestic & international), STARZ, Disney/ABC, and more.

  • Responsible for all Social and A/V content at the agency, from initial strategic narrative through creative development and production. Produce original shoots as needed.

  • Provide clients with ongoing strategic and creative insights and guidance.

  • Streamlined the agency’s social, A/V and interactive design and development process.

  • Responsible for proactively researching social & digital advancements to ensure that our platform recommendations remain inventive – first-to-market approach is key. 

  • Lead team including Creative Directors, Art Directors, Motion Artists, Social Managers and Community Managers.

hi5.agency / Senior Process Manager (Content Producer)

05.2017 - 05.2018

Burbank, CA

Lead 360 & Digital Content campaign strategy and production for entertainment industry clients, including Netflix, Amazon Studios, Paramount, 20th Century Fox, and STARZ.

  • Manage the complete campaign development process, including but not limited to: analysis of needs, briefing and management, strategy, research, acquisition, CRM, user experience, QA and delivery. For original content production, includes: live action shoots, contract and talent negotiations.


  • Scoping, delivery and budget management, to ensure both client ROI and agency profitability.

  • Oversee multiple large projects and client relationship(s) with responsibility for client satisfaction; proper prioritization of all 
deliverables and ensuring quality of work meets agency creative standards and client objectives. 


  • Lead the process team, mentoring members in strategic thinking, creative innovation and solution-oriented approaches.

Eclipse Advertising / Executive Integrated Producer  

11.2015 — 04.2017

Burbank, CA
Oversee the production of digital & integrated marketing campaigns for entertainment industry clients, including Warner Bros., Disney, 20th Century Fox, Paramount, Sony Pictures, Netflix, FX Networks, Showtime and many others.

Cirque du Soleil / Senior Manager, Content & 360 Marketing

Montreal, Canada                              

10.2013 — 10.2015

Oversaw marketing activities and brand synergy for the 20+ show portfolio, ensuring each show had its own unique identity while remaining true to the overall Cirque du Soleil brand.

  • Responsible for development of Global 360 marketing campaigns, including RFP drafting and process, budget management, strategy development and supervision of agencies/vendors. 

  • Led the rebuild of CirqueduSoleil.com, implementing a mobile-first consumer-centric browsing and purchasing experience.

  • Developed and implemented a global acquisition and engagement strategy, focused on digital and social channels.

  • Conducted and analyzed consumer research, in order to segment the audience base and make strategic decisions backed by real data.

  • Managed a team of Project Managers, Content Producers and Coordinators.

Cirque du Soleil / Manager, Corporate Alliances

Montreal, Canada                              

03.2011 — 10.2013

Responsible for the management of major sponsorship contracts at both the National and Global levels, including but not limited to the following categories: Automotive, Financial, Telecomm, Insurance, Travel & Leisure, Food & Beverage, SAAS Business Solutions.


Just for Laughs / Marketing & Operations Coordinator

Montreal, Canada                            

12.2008 — 10.2010

Responsible for managing internal and externally contracted marketing, PR, and sponsorship agencies on all Just For Laughs projects to ensure that goals are met, from initial briefing through to execution. Oversaw all operational aspects of Chicago & Toronto Festivals and Live Touring projects, including creating and maintaining all contracts, budgets, and talent offers.

ICM Talent / Branding Coordinator & Agent Trainee

Los Angeles, CA                             

04.2007 — 11.2008

Pitched intellectual properties (films, television shows, music tours) and talent to brands to create partnerships/promotions and endorsement opportunities for 800+ clients.

SKILLS

Content Creation & Strategy Brand Marketing

Creative Production Consumer Behavior & Research

Project Management Partnership Management

Budget Management Communication & Collaboration

LANGUAGES   

Fully Bilingual English & French 


PROGRAMS      

Adobe Suite Mac Suite  

Office Suite

Various Analytics tools

Google Suite

Wordpress

EDUCATION

Pepperdine University

M.A. Communication, Persuasion & Social Change

2004 — 2007

Communication Internship with the Office of Governor Arnold Schwarzenegger

Loyola Marymount University

B.A. Communication Studies

2000 — 2004

Student Government, Events VP